The easier part would be to develop a Shopify store. The difficult part comes after building the store as it needs to reach the right customers through organic SEO. That is when most ecommerce stores give up or find out that either SEO doesn’t work in their industry or they don’t have enough money for it.

However, both assumptions are wrong. What such ecommerce stores lack is not money but the right Shopify SEO expert who will be able to optimize their store according to its unique requirements.

Why Shopify SEO Requires Specialist Knowledge

Shopify is among the most robust ecommerce software suites out there, but there are certain aspects related to its SEO potential which SEO experts who lack ecommerce expertise tend to make mistakes with on a consistent basis and which cost businesses valuable traffic and conversions.

One of the most common and damaging Shopify SEO mistakes that can occur when working with this platform is duplication. Multiple URLs of a product page can be generated by the use of collection pages, tag pages, and pagination; as a result, search engines may fail to determine which of those URLs to rank while dividing the ranking strength that could have been concentrated in just one place.

There are also some platform-specific restrictions associated with the URL construction, canonicalization, and sitemap generation on Shopify which can only be addressed with the help of a Shopify SEO specialist.

What a Shopify SEO Expert Actually Delivers

• Technical SEO optimizations exclusive to Shopify: Besides the universal technical SEO fixes, an expert tackles the platform-specific problems that repeatedly cause problems in Shopify stores. These include duplicated product URLS, faceted navigation producing thin-content pages, JavaScript from apps that search engine crawlers are unable to index, and slow site speed caused by inefficient themes and apps.

• Product and collection page optimizations: Most Shopify stores boast hundreds and even thousands of products on their site that represent a huge SEO potential that is simply overlooked in many cases. This is why a Shopify SEO expert ensures that all products and collections pages are optimized so the store ranks for keywords of people searching specifically for what the store offers.

• Collection and category architecture: The way you create collections of your products and connect them to one another impacts both how search engines interpret your catalog, and also your customer’s behavior as they navigate through your online store. Specialists design collection architecture that helps both search engines and shoppers, instead of settling for a mediocre middle ground that works for neither side.

• Content marketing for e-commerce: Blog posts, guide pages, comparison pages, and other types of content can bring highly sought-after top-of-the-funnel organic traffic to your online shop. An SEO specialist can develop content marketing campaigns that help with both discovery and conversion, unlike an expert who develops content that brings lots of traffic but does not sell, or vice versa.

• Traffic versus conversions synergy: A Shopify SEO consultant knows that traffic without conversions is nothing more than vanity metrics. Instead of focusing on search rankings alone, or conversions alone, they look at the whole process – from discovery to conversion.

What to Look for When Choosing a Shopify SEO Expert

In fact, the ecommerce SEO space contains a mix of real experts, as well as agencies posing as experts in ecommerce SEO although they really aren’t. This is knowledge that will ensure you make the right choice for your budget and store’s future.

Request case studies on Shopify sites showing increases in organic traffic, organic contribution to revenue, as well as keyword rankings for other stores in your particular niche or a very similar one. It’s also important to determine how they handle Shopify-related technical difficulties, as described earlier.

Find a specialist whose results can be measured in ecommerce metrics, such as organic contribution to revenue, organic conversion rate, and category keyword rankings, instead of fancy metrics that sound good in reports but have nothing to do with sales.

Organic Traffic Is the Most Valuable Customer Acquisition Channel an Ecommerce Business Can Build

Advertised promotion ends as soon as you stop paying for it. Influencer marketing efforts provide spikes without compounding value. However, true specialist expertise that builds organic visibility yields compound traffic and sales that build without needing a proportionate boost in spend.

For specialist, results-focused Shopify SEO services that develop true organic visibility, drive targeted traffic and buyers, and add measurable value to sustainable ecommerce sales growth, look no further than Incinque Agency for the platform know-how and results execution capability required.