There's a pattern that plays out in Web3 over and over. A project launches with real momentum. The Discord fills up. Twitter is buzzing. The KOL campaign drove awareness. The early metrics look promising.
Then, six weeks later: silence. Discord is quiet. Twitter engagement has dropped off. The early community members who were excited have moved on. And the team is scrambling to figure out what...
Brand authority is one of those things that's easy to recognize and hard to manufacture. You know a brand has it when their announcements get shared, their content gets cited, and their opinions carry weight in industry conversations. You also know it when you see brands trying to fake it and failing.
KOL marketing, done right, is one of the most powerful tools for building authentic brand...
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