Required Qualifications:
Bachelor’s degree in Business Administration, Economics, Marketing, Social Sciences, or a related field.
A minimum of 6 years of work experience in product management, sales, marketing, or related fields.
Core Responsibilities:
Implement and execute merchant onboarding strategies, blending direct channels with partnership-driven approaches to achieve aggressive growth targets.
Conduct market research to identify untapped opportunities, expanding geographical coverage and tailoring acquisition efforts to high-potential regions and industries.
Develop and roll out comprehensive training programs to equip merchants with the knowledge and tools to maximize the Lipa Kwa Simu platform’s benefits, ensuring rapid adoption and operational success.
Define and track critical KPIs to measure success of various onboarding channels and guide strategic adjustments.