Red Flags in UK Digital Marketing Agency Contracts and SLAs
Red Flags in UK Digital Marketing Agency Contracts and SLAs
Quick answer, since this is what most people searching this actually need: watch for locked ad accounts, vague SLA language around response times, auto-renewing contracts with long notice periods, undisclosed markups on media spend, and reporting built around vanity metrics instead of revenue. Any one of those in a contract is worth a conversation before you sign. Two or more, and it's worth...
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