The Competitive Landscape: Brands Winning (and Losing) at AI Search
The Competitive Landscape: Brands Winning (and Losing) at AI Search
Initially, competition used to show up as a race for position on the search query pages. Teams tracked who ranked higher, who gained visibility, and where they were losing ground. Movement was visible and measurable, and most decisions came down to improving position relative to others. Competition in AI search plays out inside the answer itself. A buyer asks a question and gets an answer that...
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